Money down the drain?
By Alex on Jan 18, 2008 in New product devpt
Ok, help me. Who buys this stuff…!?
For the uninitiated: it’s mineral water.
And why do people buy it? Because it’s got Swarovski bling on it? Because it tastes good? (When I see the packaging I expect the contents to taste like perfume.) Because some people have more money than common sense? (Sorry, because they have no common sense?)
Well, if there was ever an example of “conspicuous consumption” then this is it.


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