Naming products
By Alex on Aug 18, 2007 in Marketing mishaps
“Call a spade a spade” we say in English. Obviously a bit of a problem for this American tyre seller…

Think they need an advertising agency?
Marketing insights from an expat in Germany
By Alex on Aug 18, 2007 in Marketing mishaps
“Call a spade a spade” we say in English. Obviously a bit of a problem for this American tyre seller…

Think they need an advertising agency?
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