Not so great, After Eight
By Alex on Aug 17, 2007 in Branding, Marketing mishaps
Can brand managers not even get some of the basics right? Or is Nestlé governed by so much bureaucracy that no-one remembers what the corporate design is any more.
Here we see ex-Rowntree Mackintosh brand, After Eight, being subjected to a bit of Swiss savagery. First the brand with a coherently designed Nestlé logo (though I suspect this is not the corporate Nestlé logo - I’ve certainly not seen it elsewhere):
Now we see After Eight again, this time not with a coherently designed Nestlé logo. Ouch:

One more example, sadly, of brands NOT being properly coordinated - coincidentally, once again, by Nestlé.
More Nestlé nightmares:
Nestlé mismanaging KitKat
Nestlé, Schöller, and an unfortunate name
Problems across many countries


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