Underfoot branding.

This shoe from a well known brand in Germany has been carefully designed to show the name of the brand on the sole. When you look at the shoe directly. But what if, like most people, you never see the sole? Then how can you display the brand…?

Answer, with the imprint the shoe leaves.

But … it’s backwards. Wrong!

Try it this way round (my thanks go to photoshop for helping me redesign this marketing mishap). Perhaps this will get more people noticing your brand – if they walk round all day looking at footprints, that is.

Creating a more impactful impression?