SIGMA milieaux are often confused wtih the Sinus model. Whichever alternative you choose, be warned, they’re expensive! But for many companies, they’re worth it.

Source: sigma-online.com Shown here for example purposes. Copyright: SIGMA.

The pictures say it all. As you can see from this mood board of German hedonists. So if you need to make an ad to appeal to this target group, you have plenty of visual fooder. To find out more, simply click on the segment and see if the pictures look like your lifestyle!

Sigma website: here.