I frequently criticise logos, though it’s harder when people explain their rationale, as with memorex.

Another design success?

With this confusing logo, I didn’t bother walking into the shop in a wet and unusually cold town in Bavaria, the logo was enough warning to steer well clear.

But I would like to know what it means/says/symbolises…

Success? Succession? Success on 1? Who knows.

I’ll update you if it wins a design award. And maybe the shop will stay in business, expand, and we’ll all be wondering about the secret to success.