Being the leading brand in your sector - with the highest awareness and plenty of interest and desire from your target market - isn’t everything. You still need something to stimulate customers to buy. Action.

Catching kids unaware

Haribo does this by using pester power. Kids have so much influence over parents that all you need is a little trigger and before you know it, the parents crumble rather than risk making a scene in public. Pester power often catches poor parents unaware - like in the middle of kids clothing in a department store!

My question is, though: is it worth it? This merchandiser probably cost a good five grand. How many packs of Haribo gummy bears have to be sold to achieve pay back?

This cannot be viable! Comments welcome.