Continuing my series from the MBA course on brand names that say what they do, I recently came across this New Zealand brand made by Beauty Engineering Forever (http://www.bee.net.nz/). Quoted by other marketing website (such as this one) as an example of an Eco-Iconic brand, I was more impressed with it’s slap-bang-this-is-what-I-do approach to branding.

No frills. This is my benefit.

Source: Beauty Engineering Forever website