Up he comes, up the pet step.

My thanks go to Phil in London for pointing out this major doggy innovation. Dog steps to help your aging pet up onto the bed. In the old days it doubtless leapt up eagerly in the morning, now it’s old, the will is there but the flesh is unwilling.

What I like about this is that it plays to an important segment of dogs: old dogs. The manufacturer clearly understands the target market(‘s pets).

It also gets a prize for a simple but effective name that any copywriter would be proud of: pet step.