Condoms? Mini-CDs? Or…

The websites I’ve visited in the States criticise this product for not looking like what it is, for trying to be “too cool” and setting up all the wrong signals for what is basically just the latest type of chewing gum. I’m not one to judge it, neither being American nor at high school.

I wonder if the same applies to this product’s critics – apparently it’s all the craze! But will Wrigley’s now roll it out to the rest of the world. Or is it too American…

You saw it here first. Watch this space.