Disaster for Actimel, Müller Probiotics, etc? »
By Alex on Aug 17, 2007 in Marketing mishaps | 0 Comments
Good for you, hopefully
A report in today’s Telegraph has to be the nightmare of every product manager. It says…
“Yoghurt health drinks are at the centre of safety fears after 24 patients died during clinical trials of probiotics, the dietary supplements containing potentially beneficial bacteria.”
Now, if your product is designed to boost health (or immunity), [...]
