Alex Woodruff Biz Buzz

Don’t blink – it’s adiads Question: Why do the Chinese copy big brands and produce fakes of their own? Answer: Because they can. Can in the sense of “are not stopped” – by the authorities, who have obviously not got the situation under control. Can in the sense of “know how to” – having been [...]

As the MBAs travel the world, I am seeing more and more examples of the random nature of legal restrictions in different countries. These recent examples where snipped by Ralph in China. The brand with the 3 blobs. First we have what looks like an imitation of adidas. Clearly the Chinese have no way either [...]

Surprise and humour are powerful tools in converting awareness into interest, and interest into desire – all in keeping with the classic AIDA model. And here is one of my favourite examples (ever), a brilliantly executed teaser. Open magazine. Browse. Come to a page on the right as below: Not much info, wonder what that [...]