Tag Archives: After Eight


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Not so great, After Eight

Can brand managers not even get some of the basics right? Or is Nestlé governed by so much bureaucracy that no-one remembers what the corporate design is any more. Here we see ex-Rowntree Mackintosh brand, After Eight, being subjected to a bit of Swiss savagery. First the brand with a coherently designed Nestlé logo (though I suspect this is not … Continue reading