Not so great, After Eight »
By Alex on Aug 17, 2007 in Branding, Marketing mishaps | 0 Comments
Can brand managers not even get some of the basics right? Or is Nestlé governed by so much bureaucracy that no-one remembers what the corporate design is any more.
Here we see ex-Rowntree Mackintosh brand, After Eight, being subjected to a bit of Swiss savagery. First the brand with a coherently designed Nestlé logo (though I [...]
