Tag Archives: Apple


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Future customers

Apple offers students and university staff special discounts on products. It may seem unfair to other buyers, but it’s accepted practice. This is quite common in some markets: although the product is the same, people accept that other customers get a better deal. But it’s more usual in service industries. So museums or shows will offer discounts to certain groups … Continue reading


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iPhone pipped at the post

When you’re launching a new international brand, there are so many things to think about that, inevitably, something has to slip through the net. In this case the internet. Blackberry pulled off a sneaky coup in Germany, and registered the website http://iphone.de/. Just to rub salt into the wounds, they then slapped, “Don’t let anyone make fun of you” straight … Continue reading