Tag Archives: Bahlsen


Bahlsen_GoldenBiscuit.jpg

Crumbs, free publicity

Bahlsen – once only a German brand but in the meantime tapping into international markets after making it to No1 here – got a lot of free publicity earlier this year when its famous golden biscuit, which had hung over the street near its offices, was kidnapped and held to ransom by mysterious cookie monsters. Only recently it emerged why … Continue reading


Own label compensation

Some companies deliberately sell the same product for a much lower price, even though there is a real danger customers will find out. Why? * To recruit customers to the brand (Boss selling ‘seconds’ in factory outlets can attract people who may trade up next time to higher price products) * To clear out stocks * To help cover fixed … Continue reading