Tag Archives: Bauer


Teds for grey markets

Young and old

The Germans are dying out. Ok, they’re not really dying out, but the birth rate has plummeted. In fact it’s been in decline for decades. Bad news if your core target group is babies or kids. By 2035 each working person will be funding another German’s pension. To respond to the demographic change, Steiff has been adapting its marketing strategy … Continue reading


Own label compensation

Some companies deliberately sell the same product for a much lower price, even though there is a real danger customers will find out. Why? * To recruit customers to the brand (Boss selling ‘seconds’ in factory outlets can attract people who may trade up next time to higher price products) * To clear out stocks * To help cover fixed … Continue reading