Alex Woodruff Biz Buzz

While the world’s eyes were on South Africa for the World Cup, Bavaria beer from Holland (who’ve already featured on this blog for “spoofing” the classic Heineken ad) pulled off one of the highest profile examples of ambush marketing I’ve ever seen.

Source: Guardian News/Andrew Boyers/Action Images
The official sponsor, Budweiser, were clearly not amused. FIFA [...]

One way to push people through the AIDA process is to tune into the Zeitgeist. In recent months TV advertising for beer has been set on fire by a Heineken campaign from the Netherlands that has captured the imagination of online communities the world over.
I have to admit it’s a classic.

Anyway, I have Doreen [...]