Tag Archives: Brot für die Welt


Word play about a serious issue

Effective charity posters

Well well. We’ve had much debate in marketing courses about the theory of grabbing attention as a non-profit organisation (NPO) and how best to spend your precious money (see here and here). And then this study comes along… Basically this goes against the grain of all the things in the books. How should we interpret this example? (by the way: … Continue reading


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Positive versus negative

Charities and non-profit organisations (NPOs) have enough difficulties raising funds to further their aims. Things become even more challenging when it comes to gaining awareness for their cause through advertising. First, they don’t have the corporate coffers to cut through the clutter like big companies. Second, not everyone is interested in their cause – they are often being encouraged to … Continue reading