Tag Archives: Budweiser


ambushsa

Ambush in South Africa

While the world’s eyes were on South Africa for the World Cup, Bavaria beer from Holland (who’ve already featured on this blog for “spoofing” the classic Heineken ad) pulled off one of the highest profile examples of ambush marketing I’ve ever seen. The official sponsor, Budweiser, were clearly not amused. FIFA neither. But Bavaria raised its profile dramatically, not just … Continue reading