Ambush in South Africa »
By Alex on Jul 31, 2010 in Action, Watch and wait | 0 Comments
While the world’s eyes were on South Africa for the World Cup, Bavaria beer from Holland (who’ve already featured on this blog for “spoofing” the classic Heineken ad) pulled off one of the highest profile examples of ambush marketing I’ve ever seen. Source: Guardian News/Andrew Boyers/Action Images The official sponsor, Budweiser, were clearly not amused. [...]
