Alex Woodruff Biz Buzz

Surprise, simple, straight to the point. Another classic campaign from Burger King.

Like their snacks, consistently better quality than big Mac. The same applies to this campaign: here.

Whether comparative advertising is your style or not (some people say you shouldn’t need to mention the competition and in fact doing so is at some level only helping plug their name - at your expense), this picture says a thousand words.

I never found out whether McDonald’s did anything about Burger King using their “brand [...]