Alex Woodruff Biz Buzz

Camel has been changing its advertising agency again, and its strategy. It’s always had such a powerful brand icon: the camel. Kids loved it, law makers hated it But in the 90s the funny campaign used across Europe came under fire from the authorities for attracting children – a no-no in this controversial market. So, [...]

This has to be one of the most blatant examples I’ve ever seen of “passing off”. Basically, the neatly named “Dromedary” is counting on Mexican illiteracy, cross-eyed consumers, or pure ignorance. It may be no surprise to hear that – as far as I’m aware – this brand (that is clearly riding on the back [...]