Tag Archives: Campari


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Get the drink get the girl

Problem-solution advertising through and through, scanned in from a German magazine: But somehow this is so blatant, it’s corny. OK, the target market is clear. OK, it clearly shows the “brand benefit”. OK it’s encouraging men to drink this alcoholic beverage and not just women. But do me a favour. Actually, under new guidelines in the UK, this advertising would … Continue reading