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By Alex on Aug 17, 2007 in Product, Testimonials | 0 Comments
I see Procter & Gamble (P&G) are up to their usual tricks. In recent times they’ve moved away from purely functional branding (and problem-solution advertising) towards more image based marketing. Left: the sinister one. Right: P&G. So their big toilet paper brand in Germany, Charmin, used fluffy bears to talk about a personal issue in [...]
