Tag Archives: Charmin


Left: the sinister one. Right: P&G.

Function function function

I see Procter & Gamble (P&G) are up to their usual tricks. In recent times they’ve moved away from purely functional branding (and problem-solution advertising) towards more image based marketing. So their big toilet paper brand in Germany, Charmin, used fluffy bears to talk about a personal issue in the bathroom. Until recently. Their latest ad is slap-bang straight back … Continue reading