Alex Woodruff Biz Buzz

Watch carefully
It’s bad enough copying competitors’ products and selling a me-too. But when your advertising starts looking like the competition’s, you’ve really not done your homework.
Banking is a low-involvement sector to lots of consumers, as with many everyday services, especially when they don’t want to pay for it. So I wasn’t exactly looking for this [...]

Surprises may be a good way to gain Desire in the AIDA process, but not if they’re as boring as this example. According to my slogan checklist, a good slogan should never make you say “so what?” or “huh?”. Which this did.

Oh, what a tease you are
This bright and cheerful face caught my eye [...]