Discounter hotel? »
By Alex on Aug 17, 2007 in Branding, Nicely done, Price | 0 Comments
When your pricing strategy is like Aldi’s – low price, always low price, but good reliable quality – you’ll be pigeon-holed as a “discounter”. There’s nothing wrong with this strategy, as long as you sell products in high volumes. Which is precisely what Aldi does – it’s the No1 in Germany apparently (though it would [...]
