Forward integration? »
By Alex on Jun 16, 2009 in Branding, Market growth, Nicely done | 0 Comments
Catch up competitors if you can.
Here is a wonderful example of cobranding.
Develey, Bavarian producer of sauces, mustard and condiments and supplier of ketchup to McDonalds in Germany, has a growing presence in supermarkets. McDonald’s has none. Develey has the technical and product know-how. McDonald’s as a franchise has, more-or-less, none.
But Develey really doesn’t have [...]
