Tag Archives: Dinkel Acker


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Beer from here

German beer brands, especially the really big ones, have a hard time making sure customers see their positioning as unique. If you go through the top 10, some of the brands’ imagery overlaps – pure ingredients, nature, ‘preference’ brands etc (I’ve counted quite a few that use the preference strategy). I’ve also noticed over the years that big topics used … Continue reading


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Generic beer

A guessing game for German beer enthusiasts – name the brand: Well, let’s try guessing. It’s pure, the brewing water is sourced from nature, it’s refreshing, clear – as it says in the slogan: “fresh beer indulgence”. With rich green colours and a gurgling stream, this really does tick off all the right boxes. Congratulations – not. But WHY SAY … Continue reading