Alex Woodruff Biz Buzz

Screenshot source: “Dove” chocolate website
Amicelli, once called Dove, once called Dove Amicelli (and a couple of other things in between) has gone back to Plan A. It’s now called Amicelli. Mars hopes that this latest move will allow all associations with body creams and cosmetics to fly off like a silent white bird into [...]

I’ve been watching a German brand of chocolate for years and either the owners, Mars, keep changing their product managers, or they’re getting a bit lost. It’s called “Amicelli” (I think).
They launched the brand in 1999. At the time the slogan was “Alles nur nicht männlich” (everything, except “male”). Sadly I have no copy of [...]