Tag Archives: Dyson


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Dyson does it right

Dyson has already created ripples in the past by completely rethinking vacuum cleaners. Shame on the whole industry for traditional product-led thinking – and not re-examining what really gets on users’ nerves: the loss of suction. Dyson came along and solved the problem by thinking “problem > solution”, not “how do I improve my vacuum cleaner”. Customers think “need”. Too … Continue reading