Tag Archives: Erdinger


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A beer for your baby?

This example of what falls into the Ansoff matrix strategy of “market development” shocks me as a Brit. Erdinger Weissbier (a wheat-based Bavarian brew) has been gradually stretching out across different segments to appeal to more than the beer-swilling pot-bellied traditional drinker from home. So it has positioned a low-alcohol variety to car drivers. An alcohol-free variety to sportsmen (er, … Continue reading