A beer for your baby? »
By Alex on Aug 17, 2007 in Ansoff | 0 Comments
This example of what falls into the Ansoff matrix strategy of “market development” shocks me as a Brit. Erdinger Weissbier (a wheat-based Bavarian brew) has been gradually stretching out across different segments to appeal to more than the beer-swilling pot-bellied traditional drinker from home.
So it has positioned a low-alcohol variety to car drivers. An alcohol-free [...]
