Tag Archives: Fiat


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Design flop

When Fiat‘s multipla was launched in 1998 it was hailed as a triumph of modern design. The high headlights were an ergonomic stroke of genius. It reaped so much acclaim that it was even put on display in the New York Museum of Modern Art. Yet it was a sales flop. Strangely, despite all the praise from designers – who … Continue reading


You are, we car

NO!!!!!!! If ever a slogan was designed to wind up a native speaker, it has to be this one. What are Fiat up to?! Well, it seems this is their launch slogan (in Germany – or do you know better) for the new Fiat 500. The sweet “Italian mini” may be pulling in the prizes, but this slogan gets a … Continue reading


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Developing Bosch, carefully

My thanks go out to a current MBA for this peek behind the scenes at Bosch and how carefully (though so may argue conservatively) it has nudged its brand forward for 90 years. One thing’s for sure: it has remained consistent! We start with a message from “Wilhelm” to the “German people” proclaiming the need for Germany unity as the … Continue reading