Of chocolate and dogs »
By Alex on Aug 17, 2007 in Branding, Managing portfolios | 0 Comments
Some years ago Mars decided its international brands were now streamlined enough for the same names to be used in different countries. They had the big brand Mars, but also Snickers & Marathon (one and the same product, the chocolate bar with peanuts) and Twix & Raider (also the same product, two thin bars with [...]
