Do brand owners really own their brands? »
By Alex on 19th of November 2010 in Ponderings | 0 Comments
A number of posts on this blog have demonstrated how loud the voice of customers is now becoming – especially with the internet here as a mouthpiece. Some try to use it to their benefit – eg, Mattel and Marmite. Others have been attacked by the loud voice. BP suffered the first major oil spill [...]
