Big sour apple »
By Alex on Aug 17, 2007 in Branding, Marketing mishaps | 0 Comments
New York New York, fondly known as The Big Apple since the 1970s following a promotional campaign by the New York Convention and Visitor’s Bureau, has rebranded. Gone are the allusions of juicy cosmopolitan razzmatazz, gone are allusions of grandeur, gone are the sky-scraping daredevils and high-rise high fliers. Classic New York NY is differentiating [...]
