Capturing out-of-home purchase »
By Alex on Aug 18, 2007 in Market research | 0 Comments
Household panels are probably as good it gets for understanding who buys what. Assuming the people on the panel scan in everything they bring home. Assuming the people on the panel are representative of the “universe”. But what about all the products people buy (and consume) but don’t bring home? For years this has plagued [...]
