Moo, your skin is so smooth »
By Alex on Aug 17, 2007 in Ansoff, Nicely done | 0 Comments
I’ve seen many examples of products stretching their way across the Ansoff matrix into new customer groups or markets (market development strategy), but let me introduce you to one of my favourites. Vaseline for … But before I do, allow me to show you how Vaseline did a similar thing after years in the consumer [...]
