Smell me, bonk me »
By Alex on 17th of August 2007 in Product, Promotion | 0 Comments
When products have little to talk about on a functional level, they have to jump to the other extreme in terms of product benefits, and play to the emotions. This is what Lynx deodorant – or Axe on the continent – has been doing for years. A typical Unilever product, it is marketed purely on [...]
