Ketchup wars »
By Alex on 30th of July 2007 in Economic | 0 Comments
If you’re a product manager on tomato ketchup, it’s hard to imagine that you’d need to watch the marketing environment at all closely in the area of “legal and political developments”. But you do. As Heinz discovered in the early 90s. At the time product managers spent a major amount of time involved with “P [...]
