Tag Archives: Hugo


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Flavour of the month

This year, the hey-be-cool food and beverages trend in Germany has to have been elderberry. It actually got underway in 2012, if not earlier, but in 2013 I think the product life cycle really gathered momentum. Holunder – German for elderberry/elderflower – first caught a wider audience’s imagination in trendy bars with a drink called Hugo, a sparkling wine or … Continue reading