Tag Archives: John Deere


Diversifying into jeans.
Hopefully not a dear move.

Diversification – from tractors to jeans

What a brave move – John Deere (makers of farming equipment) are going into … jeans. Well Ansoff would certainly take his straw hat off to them for diversification. It will be interesting to see if they pull it off, after all Harley Davidson did. Ok, it’s only under licence. Ok, there’s no risk in terms of capital or people. … Continue reading