Diversification – from tractors to jeans »
By Alex on 17th of August 2007 in Market growth | 0 Comments
What a brave move – John Deere (makers of farming equipment) are going into … jeans. Well Ansoff would certainly take his straw hat off to them for diversification. Diversifying into jeans. Hopefully not a dear move. It will be interesting to see if they pull it off, after all Harley Davidson did. Ok, it’s [...]
