Tag Archives: Kaufhof


kaufhof_sales

Selling the sales to Germans

Changes in the law often present marketing departments with unexpected headaches. Now that the bizarre German law relating to “Kaufzwang” (purchase obligation) has disappeared, German retailers can have sales whenever they want (as long as the goods on offer are genuinely reduced). This is nothing new in many other countries, but in a country that was only allowed to rush … Continue reading