Alex Woodruff Biz Buzz

Nestlé does it again. KitKat takes on the Nestlé stamp In the late 80s they bought the traditional York-based English chocolate company Rowntree Mackintosh. One of their biggest assets: KitKat. So over time it was inevitable that the Nestlé owners would roll out their “Nestle on the front of all packaging” strategy in this core [...]

I’ve been watching a German brand of chocolate for years and either the owners, Mars, keep changing their product managers, or they’re getting a bit lost. It’s called “Amicelli” (I think). They launched the brand in 1999. At the time the slogan was “Alles nur nicht männlich” (everything, except “male”). Sadly I have no copy [...]