Defeat costs Lacoste »
By Alex on 17th of August 2007 in Branding, Product | 0 Comments
Of course logos need protecting. Of course you should stop people copying your carefully developed brand equity. Passing off your design could undermine years and millions of investment. But it looks like Lacoste went too far when it took a dental practice in the UK to court for “copying” its logo. That was back in [...]
