Stepping up corporate branding »
By Alex on 17th of June 2009 in Branding, Managing portfolios, Watch and wait | 0 Comments
I had my suspicions about Unilever moving towards corporate branding (see gradual packaging changes here). Well it looks like my hunch was right. Unilever declares its identity The first brand I’ve noticed publicly outing its Unilever owner – ie, showing the new logo on TV – is Lynx (Axe outside the UK). It’s taken what [...]
