Tag Archives: Lego


Clikits, expanding lego products to girls

Market development or product development?

The thing about the Ansoff matrix is the boxes are clearly defined, but sometimes it’s tricky working out whether a company is developing the market, the product, or both. Take Lego. One of its constant struggles is to get girls to buy more lego. Lego is intrinsically more about construction and pursuits typically considered more “male”. So by introducing girly … Continue reading