Market development or product development? »
By Alex on 17th of August 2007 in Ansoff | 0 Comments
The thing about the Ansoff matrix is the boxes are clearly defined, but sometimes it’s tricky working out whether a company is developing the market, the product, or both. Clikits, expanding lego products to girls Take Lego. One of its constant struggles is to get girls to buy more lego. Lego is intrinsically more about [...]
