Tag Archives: Levis


Nick Kamen stonewashing
his Levi jeans

Levi news

Levis is seen as the archetypal image brand in the fashion sector. I don’t wish to be controversial but I disagree. Ever since Nick Kamen walked into the laundromat to the tune of Marvin Gaye’s “Through the Grapevine”, took off his Levis and washed them with a bag of stones – the brand has been about function, function, function. The … Continue reading