Tag Archives: Lindt


Soreen-Lovemark.jpg

I’m your brand

Continuing on the lovemark theme and brands that tune into you by speaking your language, I decided to contrast and compare two products and their slant on speaking to the buyer through the packaging. The first is from the UK, a traditional cake that can be sliced and eaten with butter and a spread: Soreen, the “original malt loaf”. It … Continue reading