Alex Woodruff Biz Buzz

The classic PEST model is often adapted to include new aspects of the marketing environment such as Environmental or Demographic not separated out in the old theory. Here’s a nice example of a German company spotting a demographic or social trend and using it to arouse interest. It’s from a series of posters describing what [...]

The classic PEST model is often adapted to include new aspects of the marketing environment such as Environmental or Demographic not separated out in the old theory. Here’s a nice example of a German company spotting a demographic or social trend and using it to arouse interest. It’s from a series of posters describing what [...]