About…
Today’s Top Posts
-
Subscribe via Email
Categories
- Cultural hotpot (34)
- Market research (9)
- Marketing mishaps (63)
- MBA Notes (271)
- 4Ps (82)
- AIDA (41)
- Branding (33)
- BtB (4)
- Buying behaviour (16)
- Managing portfolios (13)
- Market growth (19)
- Ansoff (12)
- New product devpt (6)
- NPOs (10)
- PEST (42)
- Economic (2)
- Political/Legal (22)
- Social (8)
- Technological (7)
- Product life cycle (4)
- Segmentation (7)
- Testimonials (10)
- Winners of case study (26)
- Next please (6)
- Nicely done (57)
- Ponderings (55)
- Watch and wait (30)
Brands / Companies
ABB Abercrombie & Fitch ACORN Actimell adidas Aero After Eight Alberto Aldi Always Amicelli AOL Apple Arnotts Astra Audi Aveda Avinci Avis Axe Bahlsen Base Bauer Baur Bavaria Becks Bertolli Bird's Eye Black & Decker Blackberry Blendtec BMW Bonduelle Bosch Brigitte Brio British Airways Brot für die Welt Brother Budweiser Burger King BW-Bank Cadburys Camel Campari Charmin Chenet Citibank Coca-Cola Crocs Cup cakes Dacia Daihatsu Datsun demeter Deutsche Post Develey Dick Smith Dinkel Acker Disney DM Dolby Dove Du Darfst Duracell Dyson Easyjet Economist Edeka engov Erdinger Ericsson Esprit Facebook FCUK Fiat Ficken Ford Fortis Frolic Frosch Fujitsu Fur real Fürstenberg g-star Gap Geberit Germany GfK Greenpeace Grolsch Grüner Punkt Haka Hanuta Haribo Hasseröder HDI Head & Shoulders Heineken Heinz Helly Hansen Henkel Hertz Hofstede Holsten Honda Hugo IBM Iglo Intel iPhone IWC Jacobs Jägermeister Jif John Deere John West Johnsons Karlsberg Karstadt Kaufhof Kelloggs Kinder Kinella KitKat Knorr Kraft Krombacher L'Oréal L'Tur Lacoste Landliebe Langnese Lätta Lays Lego Levis Lidl Lindt Lotto Löwenbräu Lucky Strike Lucozade Lynx Macbook Maggi Magnum Malteser Marks & Spencers Marlboro Marmite Mars Mastercard Masterfoods Mattel McDonalds McFit McPaper Media Markt Meggle Melitta Memorex Mercedes Michelin Microsoft Milka Miller Mini Misereor Mr Kipling Müller National Geographic Nestlé NHBC Nike Nivea Nixdorf NSPCC Nutella NYC o2 Ocean Spray Oettinger Omega Onken Opel Oracle Orange Otto P&G Pedigree Penaten Penguin Pepsi Pepsico Persil Philadelphia Philip Morris PIN Group Pirelli Pixi Pons Porsche Pringles Pritt Pro7 PSD Red Bull Renault Rexona Ryanair Sainsbury's Samsonite Sanwald Saturn SCA Schauma Schlecker Schneekoppe Schöller Schwarzkopf Seba Seiko Seriously Strong Shell Siemens Sierra Mist Silk Cut Sixt SL3 SlimFast Smart Smoodoo Snickers Somat Sony Soreen Sparks Spee Spillers Sprite Steiff Stern Storck Stuttgart Subaru Sure Suzuki Taft Tamaris Targo Bank Tchibo TDK Teflon Telekom Tempo Tesco ThyssenKrupp Timotei Timtam Toblerone Triumph Trumpf TÜV Twix Unilever UPS Vaseline Vegemite Virgin Vodafone Volvo VW Walkers Wella Weru Westaff Whiskas Wick Wrigleys Yello Zeppelin Zott
Tag Archives: Lucky Strike
England’s out
On the last but one MBA course, participants were keen to emphasise the fact that England was not taking part in the European Championship finals (funny, nobody mentioned it on the last course after Germany’s poor showing). The critics liked the latest posters for Lucky Strike, rubbing in the English absence. It certainly plays to the I for Interest in … Continue reading
Stealing others’ ideas
One sure-fire way to capture interest is to hijack it from somewhere else. This falls into an area of advertising where you do a spoof or pastiche of an established campaign or concept. If you do it well your audience will smile and go with you. And Interest very quickly becomes Desire. If you do it badly you could get … Continue reading
Smoking ban? Who cares!
I’ve been waiting with baited breath to see how the German cigarette companies would deal with the smoking ban in bars. Trust my favourite brand (NO, I don’t smoke) to strike the right chord. Here’s how they dealt with it in Baden-Württemberg, which implemented the ban last year. Rather than go more abstract (than they already are!) they met the … Continue reading
Ghost brand
This scan from a German magazine is instantly recognisable to most Germans as advertising for the cigarette brand Lucky Strike. What it demonstrates is that campaigns that stick consistently to the same format get remembered. The brand is almost no longer needed, it stands in the room like a ghost. The ad was placed by the brand owners to congratulate … Continue reading
