Drinks are drinks, no bull »
By Alex on 23rd of November 2011 in Political/Legal | 0 Comments
Many markets are made terribly complicated by government legislation and restrictions that, to marketing people, do nothing but make life difficult. But the P for political/legal in the PEST model won’t go away, so you have to decide whether to go with the flow or do something about it. Could you eat the contents? Two [...]
